The "June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)..." strategy ..
... tells your prospects that you are selling your product in a fire sale format.
They'll see the price will be going up every few days and it will create an urgency for them to buy now.
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The "Fire Dates" Strategy
The "Early Commission" Strategy
The "June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)..." strategy ..
.. tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it.
They will want to become a customer early so they can promote it at the lowest possible price so the market doesn't get saturated right away.
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The "Be Truthful" Strategy
The "NOTICE: you must be truthful when filling out this form or you will be asked to leave my program..." strategy ..
... tells your prospects they must be honest when filling out your consulting or mentoring program application.
They will realize you are serious about helping people that truly want to be helped.
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The "They Are Mad" Strategy
The "I know my competition will be mad about this..." strategy ..
.. tells your prospects that your competition will likely have a fit about your new offer.
It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.
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The "Starter" Strategy
The "this isn't for beginners, however we do have a starter plan that's available for an extra fee..." strategy ..
.. tells your prospects the bad news then the good news.
Their spirits may be down at first and then you'll raise them back up again. They will like the fact that you are being honest with them up front.
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The "First Reaction" Strategy
The "as a (type of person/professional), your first reaction will probably be (negative thought)..." strategy ...
.. tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before.
You can tell them it's okay and you understand but your product is different.
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The "Small Catch" Strategy
The "hurry, there is a small catch though..." strategy ..
.. tells your prospects that they better order soon because you only have so many copies available.
You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.
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The "Affiliate Bribe" Strategy
The "join my affiliate program and get a (no.) discount..." strategy ..
.. tells your prospects that if they sign-up to your free affiliate program you will sell them your product for cheaper than the normal retail price.
Even if they don't become an active affiliate right away you'll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.
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The "JV And Discount" Strategy
The "become my JV partner and get a (no.)% discount..." strategy ..
... tells your prospects that if they join your affiliate program, you'll give them a discount on the product they promote.
You could have special order page set up for just them or have them fill in a coupon code on their page.
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The "My Conditions" Strategy
The "here are the terms and conditions of the (type of rights) resell rights..." strategy ..
.. tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued!
Some of the rules could be : you can't give it away, can't sell it on online auctions, it can't be bundled, can't be put into a membership site, etc.
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The "Rules" Strategy
The "here are the rules for my affiliate program..." strategy ..
.. tells your prospects that you actively protecting your product, affiliate program and your affiliates.
People like to promote things that are regulated. Some of your rules could be : don't spam, don't make misleading claims, don’t promote on adult sites, etc.
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The "First To Reply" Strategy
The "if you're one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I'll give you a free trial of (your product's name)..." strategy ...
.. tells your prospects that you will reward them with a free trial, which sounds more personal.
You could waive the first month’s payment if it's a membership site or wait thirty days to bill them for the one time fee product.
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The "Illegal Copying" Strategy
The "I caught someone selling illegal copies of my product cheaply..." strategy ..
.. tells your prospects that someone stole and profited from your product.
You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don't use this strategy unless it's true.
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The "They Said Yes" Strategy
The "(no.) out (no.) marketers have already said yes to my JV offer..." strategy..
.. tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch.
Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.
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The "All In The Name" Strategy
The "my new product is named (your product's name) but that's all I can tell you right now..." strategy ..
.. tells your prospects they won't know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.
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The "Have A Drink" Strategy
The "go get your soda pop or cup of coffee and them come back and read this..." strategy ..
.. tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say.
The more focused they are on what you have to say, the more persuaded they will be to purchase your product!
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The "Register Or Refund" Strategy
The "I'll refund your registration fee if you are not accepted..." strategy ..
.. tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product.
It'll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.
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The "Long Run" Strategy
The "forget about paying an ongoing monthly fee to (your product's benefit)..."
strategy tells your prospects that unlike your competition, you offer the same benefits for a one time fee.
You can remind them that paying a monthly fee will be more costly in the long run!
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The "Kid" Strategy
The "imagine (a positive effect/action) your children..." strategy tells your prospects to think how your product will benefit their children.
Most parents will go great lengths to improve the relationship with their kids or to improve their lives.
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The "Just Remove It" Strategy
The "instead of always (negative effect/action), you should eliminate it from your life..." strategy...
.. tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn't have.
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The "Heard The Gossip?" Strategy
The "have you heard the gossip about..." strategy tells your prospects that if they haven't already heard the rumors...
.. you’ll tell them the details on your web site.
It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.
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The "Invest In Yourself" Strategy
The "you can finally improve your life by just investing ($) in yourself..." strategy tells your prospects that by buying your product, they are actually ...
... giving the money to themselves in the form of benefits.
You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.
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The "Over The Shoulder" Strategy
The "you'll get to look over my shoulder and see how (your product's benefit)..." strategy ...
.. tells your prospects they will get to see you live in person or on video. They will like the fact they won't just be told how to gain their benefit but be showed the ins and outs of how to do it.
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The "Turn The Tables" Strategy
The "have you been a victim of (something bad your competition did)? Discover how to turn the tables on them..." strategy tells your prospects ..
.. that if they had a bad experience with your competition, they can easily get back at them.
You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.
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The "Relaunch" Strategy
The "after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little..." strategy tells ...
.. your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price.
They will have another chance to purchase it again before the price goes back to normal.
Read more...
The "Fall For It" Strategy
The "(no.) of 10 people fall for (a negative experience)..." strategy tells your prospects that most people will end up purchasing your competition’s product because they are mislead about a certain benefit of it.
You can tell them that your product actually delivers that benefit or their money back.
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The "Try It" Strategy
The "you don't even have to buy my product now, just try it for $1 down and I'll bill you in thirty days for the rest..." strategy tells your prospects ...
... they can get the benefits of your product without investing a lot of money up front.
You can even tell them if they don't like your product, you'll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I'm sure they won't return it!
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The "Under A Rock?" Strategy
The "unless you've been under a rock for the last (no.) (days/months)..."
.. strategy tells your prospects that the buzz they have been hearing about your product or your niche market is true.
People may hear the buzz about something but won't take action until they are persuaded with beneficial, convincing evidence.
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The "Broke And Homeless" Strategy
The "I went broke and nearly lost my wife and kids..." strategy tells your prospects that you invested in too many products that never worked to ..
.. gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.
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The "It's Your Turn" Strategy
The "I turned my life around, now it's your turn to get focused..." strategy ...
...tells your prospects to get motivated and transform their lives with the help of your product.
Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.
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The "Read Before Resell" Strategy
The "you can't order the resell rights till (date/time) but you can download the products here..." strategy tells your prospects that they can have the products in their hands before they buy the rights to them.
It could work for resell rights, master resell rights, branding rights, private label rights, etc.
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The "It's Being Sold" Strategy
The "this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you'll get as a bonus..." strategy tells your prospects ..
.. that if they purchase your product, they will get a bonus product that is currently selling every day.
It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.
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The "It's Your Fault" Strategy
The "you have a choice, do nothing and (a negative effect) or buy (your product's name) and (beneficial effect)..." strategy tells your prospects ..
.. that it will be their own fault if they don't gain their desired benefit.
Since most people don't want to blame their problems on themselves, they will be tempted to order your product.
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The "Hidden Link" Strategy
The "if you don't want to pay ($) for (your product's name), just click on..."
...strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page.
It increases the perceived value of your freebie and you can always sell them something else on the next page!
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The "Unbelievable Story" Strategy
The "do you ever hear unbelievable stories of people (your product's benefit)? Well, they are true..." strategy tells your prospects that those success stories aren't just old wives’ tales.
You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.
Read more...
The "Sell One" Strategy
The "make a least one affiliate sale this month and you'll get..." strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded.
You could give them a bonus product, a discount, consulting, etc.
Don't Buy List Marketing Formula...
Read more...
The "Beta Version" Strategy
The "if you order the beta version now, you will get a (no.)% discount..."
Don't Buy List Marketing Formula...
..strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper.
You could always tell them they will get the final version of your product when it's complete.
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The "Heard It Before?" Strategy
The "think you've heard it all before? Please STOP and think again..." strategy tells your prospects that your product is unlike anything they have even heard of before.
They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what's so different about your product.
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The "One Word Translation" Strategy
The "this translates into one word : (a benefit word)..." strategy tells your prospects that you are simplizing your offer to one persuasive word.
You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine's Day box of chocolates you could say "This translates to one word: LOVE!" (hint! Hint!..Use this to sell products for Valentines' day)!
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The "Bad Review" Strategy
The "read my negative review of (product's name)..." strategy tells your prospects that you didn't enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don't see them a whole lot and it creates controversy.
You should tell them the minor things that you didn't like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.
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The "Make Them Smile" Strategy
The "make your (a family member/friend) smile..." strategy tells your prospects that your product will give their loved ones a positive physical reaction.
It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.
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The "Buy Vs Create" Strategy
The "you are getting a (no.) discount compared to what I paid to create this product..." strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits.
You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.
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The "Business Meeting" Strategy
The "when I first told my business partner about my product idea (she/he) fell out of their chair..." strategy tells your prospects that your product is so ...
..good that your partner knew it would be a profitable investment.
Most people know the most profitable products are the ones that deliver the best results.
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The "Ahhhh" Strategy
The "you are about to have one of those "ahhhh" moments..." strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit.
To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.
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The "Broke And Depressed?" Strategy
The "spent (hundreds/thousands) on (your type of product) and haven't (your product's benefit) yet?..." strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it.
You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.
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The "Early Advantage" Strategy
The "get it early before everyone else finds out about it..." strategy tells your prospects that once the buzz start about your product..
It could sell out or their competition will get their hands on it too.
Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.
Read more...
The "Panel Of Experts" Strategy
The "here are the (no.) expert contributors that have helped me create this product..." strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it.
Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.
Read more...
The "Roadblocks" Strategy
The "we've eliminated all of the obstacles for you..." strategy tells your prospects that they won't have any roadblocks in the way to reach their intended goals.
You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.
Read more...
The "They Threaten Me" Strategy
The "I've received actual threats from a fellow marketer..." strategy tells your prospects that somebody they might know of could be threatening you.
You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc.
If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product! :-)
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The "Funny" Strategy
The "this e-mail was so funny I was turning blue from laughing so hard..." strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber.
It could be someone complaining about your prices, sales offer, your content, etc.
You could tell your prospects that you won't reveal the author's name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.
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The "No Scare" Strategy
The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter.
You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.
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The "Guess" Strategy
The "guess what kind of product I will be releasing on (date), here is a clue..." strategy tells your prospects to feel very curious about what kind of product you will be launching.
It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.
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The "Whichever Comes First" Strategy
The "it ends on (date) or until (no.) copies have been sold, whichever comes first..." strategy ...
tells your prospects that it's up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.
Read more...
The "Only Live Once" Strategy
The "you only live once..." strategy tells your prospects that life is too short to waste and they shouldn't hesitate to gain their desired benefits.
Image by Mukumbura via Flickr
They will want to spend their money where it will pay off, so you'll just need to prove that your product is the right investment.
Read more...
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