The "you have a choice, do nothing and (a negative effect) or buy (your product's name) and (beneficial effect)..." strategy tells your prospects ..
.. that it will be their own fault if they don't gain their desired benefit.
Since most people don't want to blame their problems on themselves, they will be tempted to order your product.
Wednesday, January 27, 2010
The "It's Your Fault" Strategy
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The "It's Your Fault" Strategy
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