The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter.
You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.
Saturday, January 9, 2010
The "No Scare" Strategy
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The "No Scare" Strategy
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