The "you are getting a (no.) discount compared to what I paid to create this product..." strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits.
You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.
Monday, January 18, 2010
The "Buy Vs Create" Strategy
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The "Buy Vs Create" Strategy
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