The "do you ever hear unbelievable stories of people (your product's benefit)? Well, they are true..." strategy tells your prospects that those success stories aren't just old wives’ tales.
You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.
Monday, January 25, 2010
The "Unbelievable Story" Strategy
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The "Unbelievable Story" Strategy
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