The "if you don't want to pay ($) for (your product's name), just click on..."
...strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page.
It increases the perceived value of your freebie and you can always sell them something else on the next page!
Tuesday, January 26, 2010
The "Hidden Link" Strategy
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The "Hidden Link" Strategy
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