The "One Word Translation" Strategy

The "this translates into one word : (a benefit word)..." strategy tells your prospects that you are simplizing your offer to one persuasive word.


You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine's Day box of chocolates you could say "This translates to one word: LOVE!" (hint! Hint!..Use this to sell products for Valentines' day)!