The "this e-mail was so funny I was turning blue from laughing so hard..." strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber.
It could be someone complaining about your prices, sales offer, your content, etc.
You could tell your prospects that you won't reveal the author's name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.
Sunday, January 10, 2010
The "Funny" Strategy
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The "Funny" Strategy
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