The "think you've heard it all before? Please STOP and think again..." strategy tells your prospects that your product is unlike anything they have even heard of before.
They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what's so different about your product.
Friday, January 22, 2010
The "Heard It Before?" Strategy
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The "Heard It Before?" Strategy
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