The "I went broke and nearly lost my wife and kids..." strategy tells your prospects that you invested in too many products that never worked to ..
.. gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.
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The "Broke And Homeless" Strategy
The "It's Your Turn" Strategy
The "I turned my life around, now it's your turn to get focused..." strategy ...
...tells your prospects to get motivated and transform their lives with the help of your product.
Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.
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The "Read Before Resell" Strategy
The "you can't order the resell rights till (date/time) but you can download the products here..." strategy tells your prospects that they can have the products in their hands before they buy the rights to them.
It could work for resell rights, master resell rights, branding rights, private label rights, etc.
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The "It's Being Sold" Strategy
The "this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you'll get as a bonus..." strategy tells your prospects ..
.. that if they purchase your product, they will get a bonus product that is currently selling every day.
It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.
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The "It's Your Fault" Strategy
The "you have a choice, do nothing and (a negative effect) or buy (your product's name) and (beneficial effect)..." strategy tells your prospects ..
.. that it will be their own fault if they don't gain their desired benefit.
Since most people don't want to blame their problems on themselves, they will be tempted to order your product.
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The "Hidden Link" Strategy
The "if you don't want to pay ($) for (your product's name), just click on..."
...strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page.
It increases the perceived value of your freebie and you can always sell them something else on the next page!
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The "Unbelievable Story" Strategy
The "do you ever hear unbelievable stories of people (your product's benefit)? Well, they are true..." strategy tells your prospects that those success stories aren't just old wives’ tales.
You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.
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The "Sell One" Strategy
The "make a least one affiliate sale this month and you'll get..." strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded.
You could give them a bonus product, a discount, consulting, etc.
Don't Buy List Marketing Formula...
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The "Beta Version" Strategy
The "if you order the beta version now, you will get a (no.)% discount..."
Don't Buy List Marketing Formula...
..strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper.
You could always tell them they will get the final version of your product when it's complete.
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The "Heard It Before?" Strategy
The "think you've heard it all before? Please STOP and think again..." strategy tells your prospects that your product is unlike anything they have even heard of before.
They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what's so different about your product.
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The "One Word Translation" Strategy
The "this translates into one word : (a benefit word)..." strategy tells your prospects that you are simplizing your offer to one persuasive word.
You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine's Day box of chocolates you could say "This translates to one word: LOVE!" (hint! Hint!..Use this to sell products for Valentines' day)!
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The "Bad Review" Strategy
The "read my negative review of (product's name)..." strategy tells your prospects that you didn't enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don't see them a whole lot and it creates controversy.
You should tell them the minor things that you didn't like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.
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The "Make Them Smile" Strategy
The "make your (a family member/friend) smile..." strategy tells your prospects that your product will give their loved ones a positive physical reaction.
It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.
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The "Buy Vs Create" Strategy
The "you are getting a (no.) discount compared to what I paid to create this product..." strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits.
You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.
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The "Business Meeting" Strategy
The "when I first told my business partner about my product idea (she/he) fell out of their chair..." strategy tells your prospects that your product is so ...
..good that your partner knew it would be a profitable investment.
Most people know the most profitable products are the ones that deliver the best results.
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The "Ahhhh" Strategy
The "you are about to have one of those "ahhhh" moments..." strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit.
To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.
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The "Broke And Depressed?" Strategy
The "spent (hundreds/thousands) on (your type of product) and haven't (your product's benefit) yet?..." strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it.
You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.
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The "Early Advantage" Strategy
The "get it early before everyone else finds out about it..." strategy tells your prospects that once the buzz start about your product..
It could sell out or their competition will get their hands on it too.
Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.
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The "Panel Of Experts" Strategy
The "here are the (no.) expert contributors that have helped me create this product..." strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it.
Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.
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The "Roadblocks" Strategy
The "we've eliminated all of the obstacles for you..." strategy tells your prospects that they won't have any roadblocks in the way to reach their intended goals.
You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.
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The "They Threaten Me" Strategy
The "I've received actual threats from a fellow marketer..." strategy tells your prospects that somebody they might know of could be threatening you.
You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc.
If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product! :-)
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The "Funny" Strategy
The "this e-mail was so funny I was turning blue from laughing so hard..." strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber.
It could be someone complaining about your prices, sales offer, your content, etc.
You could tell your prospects that you won't reveal the author's name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.
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The "No Scare" Strategy
The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter.
You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.
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The "Guess" Strategy
The "guess what kind of product I will be releasing on (date), here is a clue..." strategy tells your prospects to feel very curious about what kind of product you will be launching.
It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.
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The "Whichever Comes First" Strategy
The "it ends on (date) or until (no.) copies have been sold, whichever comes first..." strategy ...
tells your prospects that it's up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.
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The "Only Live Once" Strategy
The "you only live once..." strategy tells your prospects that life is too short to waste and they shouldn't hesitate to gain their desired benefits.
Image by Mukumbura via Flickr
They will want to spend their money where it will pay off, so you'll just need to prove that your product is the right investment.
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