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Thursday, February 25, 2010

The "They Are Mad" Strategy

The "I know my competition will be mad about this..." strategy ..



.. tells your prospects that your competition will likely have a fit about your new offer.

It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.

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