The "First To Reply" Strategy

The "if you're one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I'll give you a free trial of (your product's name)..." strategy ...


.. tells your prospects that you will reward them with a free trial, which sounds more personal.

You could waive the first month’s payment if it's a membership site or wait thirty days to bill them for the one time fee product.