The "you don't even have to buy my product now, just try it for $1 down and I'll bill you in thirty days for the rest..." strategy tells your prospects ...
... they can get the benefits of your product without investing a lot of money up front.
You can even tell them if they don't like your product, you'll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I'm sure they won't return it!
Tuesday, February 2, 2010
The "Try It" Strategy
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The "Try It" Strategy

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