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Tuesday, February 2, 2010

The "Try It" Strategy

The "you don't even have to buy my product now, just try it for $1 down and I'll bill you in thirty days for the rest..." strategy tells your prospects ...


... they can get the benefits of your product without investing a lot of money up front.

You can even tell them if they don't like your product, you'll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I'm sure they won't return it!




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