The "We'll Pay You" Strategy

The "we'll pay you ($) if you don't (your product's benefit)..." strategy tells your prospects that you'll pay them money if they don't gain their desired benefit with your product.

You can tell them you are taking all the risk since you are giving them money rather than their investment back, and they can even keep the product.

You can even tell them even if the product is damaged they will still get your guarantee. To protect yourself, tell them they first need to prove they used your product to the fullest before they get the guarantee.