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Sunday, December 13, 2009

The "Read The Proof" Strategy

The "make sure you read the testimonial from (the person's name)..." strategy tells and reminds your prospects to read your most persuasive testimonial.

Castillo de Olavinlinna - Savonlinna - FinlandiaImage by Piedad Bartolomé via Flickr



It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.



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