The "(no.%) of (your target audience) fail, Why is that figure so high?..." strategy tells your prospects they will likely fail at reaching their goals.
Image by c.a.muller via Flickr
You can tell them people fail because they are missing an important component that they didn't know about, which would be your product.
You could use a list of testimonials in which people state that they didn't have any success until they purchased your product.
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