The "new bonuses will be added on (dates and times)..." strategy tells your prospects that you will being adding even more bonuses to your product on specific future dates.
It will either persuade people to buy now or make them keep coming back to check out the new bonuses till it finally persuades them to buy. You could add more curiosity by giving them juicy hints or clues about your upcoming bonuses. It will just keep getting more and more tempting for them to buy.
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The "Later On" Strategy
The "Huge Favor" Strategy
The "I need a huge favor..." strategy tells your prospects that you have a special request that they could help you with.
Most people are open to doing small favors for people, especially if they already like or respect you. You could ask them favors that could actually make you money, like visit your web site to see how you could improve it or review you free viral e-book and see if it reads well, etc.
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The "We'll Pay You" Strategy
The "we'll pay you ($) if you don't (your product's benefit)..." strategy tells your prospects that you'll pay them money if they don't gain their desired benefit with your product.
You can tell them you are taking all the risk since you are giving them money rather than their investment back, and they can even keep the product.
You can even tell them even if the product is damaged they will still get your guarantee. To protect yourself, tell them they first need to prove they used your product to the fullest before they get the guarantee.
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The "Going To Lose" Strategy
The "you are about to lose ($)..." strategy tells your prospects that you are about to raise the price of your product.
Image by elycefeliz via Flickr
If they were interested in buying it later on and they wait, they will actually lose money. You could also tell them exactly how many (hours/days) they have until you raise the price.
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The "Sell And Profit All" Strategy
The "the highest earning affiliate from the month of (the month) will receive 100% of their sales, instead of the normal (no.%) commission..."
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strategy tells your prospects that if they win your affiliate contest, they can keep all the profits.
You could even offer higher than normal commission levels to people who come in second and third place.
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The "Negotiation" Strategy
The "after hours of negotiating I finally talked (business person's name) into giving you a special deal.." strategy tells your prospects you gave up a lot of your personal time to get them a discount.
Image by Leo Reynolds via Flickr
They will appreciate that and likely respond to the time you gave up to save them some money.
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Merry Christmas To You..
Here's wishing all my readers and visitors .. Merry Christmas ! :-)
Christmas Comments - Myspace Comments
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The "Meet In Person" Strategy
The "let's meet in person..." strategy tells your prospects that you want to talk to them live, in person.
If that is the subject of your e-mail, they will be interested in why because the Internet is usually so impersonal in nature and they wouldn’t get that many offers. You could invite them to a seminar, a mastermind group, a workshop, even for dinner, etc.
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The "Spill The Beans" Strategy
The "I didn't want to reveal that much but (the interviewer's name) squeezed all my secrets out of me..." strategy tells your prospects that they should read or listen to the interview you did because you accidentally released closely guarded information.
Of course, you could try to sell them your product at the end of the interview.
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The "Future Release Bonus" Strategy
The "purchase through my affiliate link and I'll give you my (your product's name) which will cost ($) when it's released on (date)..." strategy tells your prospects they will get a future product that will cost more (if true) than what they will be paying for your affiliate product.
It's a real bargain, they are getting more for spending less.
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The "Through The Wringer" Strategy
The "the (no.) (months/years) of testing, experimenting, tweaking and collecting case studies are finally done..." strategy tells your prospects that your product has been put through the wringer and is finally ready for release.
Image by The Library of Congress via Flickr
You could tell them you hired a whole research team (if true) to develop the product and even tell them how much it cost you.
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The "Last Time" Strategy
The "don't blink, over (no.) thousand people visit our web site - the last time we offered something like this..." strategy tells your prospects that they won't have time to pause and think about purchasing your product as it may sell out fast.
Image by merlinprincesse via Flickr
You could even tell them that you expect the number of visitors to be higher this time because you asked a few JV partners to help promote it.
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The "Buy Or Read" Strategy
The "it will cost you ($) or keep reading to find out how to get it for free..." strategy tells your prospects they can pay for their desired benefit or, better yet, get it for no cost.
You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate program, etc. You could still make money by selling them something different with a one time offer.
Get This $239.64 Annual Value |
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The "Having Hard Times?" Strategy
The "I've had tons of e-mails from people asking me if they could make payments..." strategy tells your prospects that if they weren’t able to afford your product before...
Now they can because you are offering a payment plan. This would help you get orders from people that are in between pay periods, have just lost their job, are in debt, on a tight budget, etc.
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The "Living Proof" Strategy
The "he/she is living proof that anyone in the world can..." strategy tells your prospects they too can improve their life even if they have some type of disadvantage.
Image by D.C.Atty via Flickr
It could be a number of disadvantages like if they are poor, if they have a handicap, if they are temporarily homeless, if they are in bad health, etc.
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The "High Failure Rate" Strategy
The "(no.%) of (your target audience) fail, Why is that figure so high?..." strategy tells your prospects they will likely fail at reaching their goals.
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You can tell them people fail because they are missing an important component that they didn't know about, which would be your product.
You could use a list of testimonials in which people state that they didn't have any success until they purchased your product.
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The "Mirror It" Strategy
The "check this out, it's (a famous product), well almost..." strategy tells your prospects that your product is similar to another successful product.
You should just make sure that your target audience knows about the product and they like it.
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The "Read The Proof" Strategy
The "make sure you read the testimonial from (the person's name)..." strategy tells and reminds your prospects to read your most persuasive testimonial.
Image by Piedad Bartolomé via Flickr
It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.
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The "Web Site XXX" Strategy
The "you'll learn about http:///www.XXXXXX.com that will (a strong benefit)..." strategy tells your prospects that you know about a secret or little known web site that will help them gain their desired benefit.
It could be part of your main product or a bonus product.
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The "Product Retirement" Strategy
The "I'll be retiring this product when I hit an undisclosed number of sales..." strategy tells your prospects that they better order now because they don't know how close you are to your target number.
Image by Getty Images via Daylife
You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.
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The "Fix Or Fear It" Strategy
The "it's an essential tool and without it, you may as well (negative effect)..." strategy tells your prospects that your product is a tool that will help them fix their problem.
Plus, fear of a negative situation is a very strong motivation.
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The "Eye It Yourself" Strategy
The "for your eyes only..." strategy tells your prospects that your message or offer is just for their private viewing.
Image by Denube via Flickr
Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.
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The "Not Created Equal" Strategy
The "not every (your type of product) is created equal..." strategy tells your prospects not to assume that your or your competition's products offer the same features and benefits.
Image via Wikipedia
You need to tell them the beneficial differences that will persuade them to purchase your product.
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The "Health Warning" Strategy
The "major health warning : (your product's name) is very addictive..." strategy tells your prospects to take notice because most people value their health.
Image by Boris Veldhuijzen van Zanten via Flickr
Once you have their attention, you can tell them the benefits of your prospect and why it's so addictive.
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The "Jumping Around" Strategy
The "like me back then, you’re probably jumping from one product to another and not benefiting..." strategy tells your prospects that you had the same experience as they do now.
Image by zsoltika via Flickr
You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition's doesn't.
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The "Twisted Their Arm" Strategy
The "(business/person's name) never lets anyone promote this..." strategy tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it.
Image by visiophone via Flickr
You can tell your prospects that you convinced the product owner or twisted the product owner's arm to offer it to them.
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The "Full Profits" Strategy
The "I am giving away 100% commissions if you want to promote this..." strategy tells your prospects that if they order your product, they will need to make just one sale in order to make their money back.
Unlike normal resell rights, you can have it set up as an affiliate program that gives them 100% commissions. It will be less work for your customers and all they will need is an affiliate link.
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The "Truth" Strategy
The "the truth is, if you aren't (your product's benefit), then you're (negative effect)..." strategy tells your prospects if they don't own your product then they will continue to have specific problems.
If you are a recognized authority or reputable business, they will automatically assume what you're saying is the truth.
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The "Admit It" Strategy
The "I'll tell you what most (type of experts/your competition) don't want to admit..." strategy tells your prospects that your competition is hiding something from them.
Image by landau'' via Flickr
Whatever you find and decide to expose should persuade them to purchase your product.
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The "Change Your Mind" Strategy
The "I wasn't going to tell you this but...." strategy tells your prospects that you weren’t going to reveal a specific piece of information but had second thoughts.
Image via Wikipedia
If the information is beneficial to them, they will feel grateful that you changed your mind and possibly buy your product in return.
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