The "Part 2" Tactics

The "here is Part 2 of..." tactic tells your prospects they’ve either already read Part 1

Image by scottroberts via Flickr

of your message or missed Part 1 and need to see what it's all about.




This helps people that don't read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.