The "Make It Longer" Tactics

The "get more for your money and upgrade your membership length..." tactic

Image by antonkawasaki via Flickr

tells your prospects that if they purchase a longer subscription to your membership site now it will be cheaper in the long run.





For example, you could say your monthly fee is $10 and your yearly fee is $100, so they would save $20. You could even tell them if they decide to upgrade to a 1 year membership later on it will be $10 more which is $110. It will create a sense of urgency to upgrade to a yearly subscription now.