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The "Code Cracker" Strategy

The "I've finally cracked the code..." strategy tells your prospects that your obsession or dedication to solving their problem has finally paid off.

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You could also tell them how much time, money, research, etc., has been invested in your product.



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The "Years Into Minutes" Tactics

The "what took us (no.) (months/years) to develop you can have in minutes..." strategy tells your prospects that it would take them months or years if they tried to gain their desired benefit by themselves.





Most people want to save time and would opt for the ‘few minutes’ idea.



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The "Won't Believe It" Tactics

The "I didn't believe it, and I know you won't either..." tactic tells your prospects that you know they won't believe your product’s claims because when you first saw the produc

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t's ad, you didn't either.






This will eliminate them not believing your product claims because you already brought it up and they may want to prove you wrong.



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The "O.T.O. Buzz" Tactics

The "check out the testimonials of our O.T.O. (one time offer)..." tactic tells your prospects on your first web page they will see a O.T.O. (one time offer) on your second p

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age.





By showing them testimonials before they see your ad, they will want to see what all the fuss is about.



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The "If You're Like Me" Tactics

The "if you’re like me, I'm too lazy, busy and tired to (your product's ben

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efit)..." tactic tells your prospects that you feel the same way they do when it comes to improving their life.






You can explain to them how your product will gain their desired benefit with little or no effort from them.



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The "Call Me" Tactics

The "can you call me tomorrow?..." tactic tells your prospects that your message could be personal and they will read or listen to it quicker.

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You could just be referring to your free teleconference you'll be holding. You can just invite them and give them a persuasive reason to register for the call.

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The "I'm Surprised!" Tactics

The "I'm surprised but there are a few copies left..." tactic tells your prospects that you are shocked that your limited product sale didn't sell out.

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You can even tell them that you’re only hours or days into the sale and you figured that by now it would be gone. People that thought they may have lost out on purchasing a copy will likely rush over and finally decide to buy.





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The "Official Launch" Tactics

The "(no.) hours/days/weeks till the official launch..." tactic tells your prospects to

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prepare to purchase your product when it launches.




They will have time to clear their schedule, save money, promote it to their own prospects (if you have an affiliate program) and reminds them that you will e-mail them on a certain date and time.



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The "Make It Longer" Tactics

The "get more for your money and upgrade your membership length..." tactic

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tells your prospects that if they purchase a longer subscription to your membership site now it will be cheaper in the long run.





For example, you could say your monthly fee is $10 and your yearly fee is $100, so they would save $20. You could even tell them if they decide to upgrade to a 1 year membership later on it will be $10 more which is $110. It will create a sense of urgency to upgrade to a yearly subscription now.



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The "Misprint" Tactics

The "that's not a misprint..." tactic tells your prospects that your statement or product

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may sound unbelievable but it's not a typo.




Sometimes people think something is so unbelievable it must be a publishing mistake. Bringing this up will help remove those thoughts from their mind



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The "Heard This Before?" Tactics

The "you haven’t heard this before and will likely never hear it again..." s

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trategy tells your prospects that if they don't read your message now, they may never see it ever again.





People like new information and hate to miss out on stuff that could improve their life.



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The "Keeping A Secret" Tactics

The "I've been keeping something to myself for a long time..." tactic tells yo

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ur prospects that you have been keeping a secret to yourself.





You could tell them it's about an exciting product you’re getting ready to release and you can't keep it to yourself any more. People will want to see what would be worth so much that you couldn't tell them before about it.



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The "My Stats Say" Tactics

The "according to my stats, only (no.)% of the readers have seen this..." strategy tells your prospects it must be really good if you are telling them about it again and watchin

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g your ad stats that closely.




You can tell them you don't want them to miss it because it can really improve their life. It sounds like you really want to help them.



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The "Part 2" Tactics

The "here is Part 2 of..." tactic tells your prospects they’ve either already read Part 1

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of your message or missed Part 1 and need to see what it's all about.




This helps people that don't read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.



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The "Tell Me A Story" Tactics

The "can I have your success story?..." strategy tells your prospects and/or current

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customers that you need testimonials or letters about the success they had with your product or advice you gave them.




You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.



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The "Thanks For Support" Tactics

The "thanks for your support and agreement..." tactic tells your prospects that to

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ns of your customers stand up for how you do business.




Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it's a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it's valid, they will e-mail you to show their support for you.



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The "Are You Prepared?" Tactics

The "are you prepared for what's coming on (date)..." strategy tells your prospe

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cts that you will be releasing a new product on that date.



A pre-launch notice gets your prospects buttered up to purchase your new product. You don't want to give them too many details so that you leave something for the imagination.



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The "New And Cheap" Tactics

The "brand new and only $(no.)..." strategy tells your prospects that you are se

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lling a new product for a very, very, cheap price.




You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.



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The "Already Own It?" Tactics

The "if you already own our product and haven't used it to (your product's benefit), then I know what's stopping you..." tactic tells your prospects and/or c

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urrent customers that they just need motivation and guidance.




You could offer them free or paid consulting so they gain their desired benefit and purchase future products from you.

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The "Membership Perks" Tactics

The "you can get a free month on my membership web site if you purchase thr

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ough my affiliate link..." tactic tells your prospects and current paid members they can save some money if they purchase a targeted affiliate product through your link.




If they were going to buy it anyway, it would be a waste for them not to buy through your link.



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The "Sell And Raise" Tactics

The "make at least (no.) affiliate sales and I'll add another $(no.) commission

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to each sale..." tactic tells your prospects that they can make a higher commission rate if they reach your sales goal.



It will really motivate them to promote your affiliate program and give them something to strive for.



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The "Let's Talk" Tactics

The "I want to talk to you..." strategy tells your prospects that it's possible your e-ma

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il may be personal because you actually talk with them.



People are more persuaded to open an e-mail they think could be personal. You could invite them to be on a teleconference call to tell them about a product you have in the works.



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