The "Does The Same Thing" Tactics

The "own the low cost, quality alternative that does about the same thing..." stra

Image by TheBusyBrain via Flickr

tegy tells your prospects that your product does the same thing as your competition's expensive version.

You can tell them that you know many of them couldn't afford your competition’s version so now they won't be left out in the cold and can enjoy the same benefits and more.