The "we're completely waiving your enrollment fee and even giving you ($)
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They will feel privileged they don't have to pay the fee like others have in the past. The extra bonuses will just be icing on the cake.
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The "Enrollment Fee" Tactics
They will feel privileged they don't have to pay the fee like others have in the past. The extra bonuses will just be icing on the cake.
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The "No Recording" Tactics
The "I'm thinking about not recording this free teleconference..." strategy t
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You could also tell them that you may turn it into a paid product later on. People that are interested may want to save some money down the road.
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The "Not Much Room" Tactics
The "I only have room on the call for (no.) people and I already gave aw
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People will realize they weren’t the first to hear about it and those other people could have told others about it.
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The "Success In Common" Tactics
The "people who succeed have one critical thing in common..." strategy tells y
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Of course, you need to persuade them that it is your product. You could tell them that some people have the right attitude but not always the right tools to improve their life.
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The "Leave And Lose" Tactics
The "act now, once you leave this page, you will never see this offer ever again..." tactic tells your prospects that today will be their only chance to order your product. (Often u
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Not tomorrow, not next week, not next month, etc. Most people will think it's a marketing ploy so just remind them that it's not. It shows them that you know what they are thinking.
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The "Not Yet" Tactics
The "please continue reading, I don't want to tell you just yet..." strategy tells yo
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You could give them a hint about it early on then persuade them to read the rest of your ad. The longer they are reading, the better the chance they will buy.
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The "Head Start" Tactics
The "if you want to get a head start, don't show this link to anyone..." strategy tells your prospects that they are one of the first people to have a chance to purchase your product.
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They will like the secrecy of the link and the privilege of gaining their desired benefits before everyone else.
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The "Upside Down" Tactics
The "warning: the (your niche) industry is about to be turned upside down..." strategy tells your prospects that everything they knew about gaining their desired benefit is going
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People will want to purchase your product if it is better than what they are currently doing to reach their goals.
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The "They Don't Know" Tactics
The "most of the experts don't even know about it yet..." strategy tells your pro
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Newbies that have strong professional competition need all the help they can get.
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The "Every Day" Tactics
The "you likely hear about this every day..." strategy tells your prospects some
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It could be something that's currently a hot topic in the world or in your niche. You could give them facts to show that it's true and remind them they will be missing out if they don’t own your product.
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The "No Complaints" Tactics
The "never receive a single complaint again..." strategy tells your prospects that your
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Most people care about what other people think of them and try to avoid verbal attacks, insults and being gossiped about.
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The "Once In Awhile" Tactics
The "every once in a while something comes along that changes everything..." strategy tells your prospects that your product is going to change the way they are currently gaining
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People will buy your product if it makes things easier, less expensive, faster, lighter, effortless, etc.
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The "Write This Down" Tactics
The "take a few minutes and write down the things you want to change about
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It will actually persuade them on paper to purchase your product. It's like they are writing your sales letter for you.
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The "Does The Same Thing" Tactics
The "own the low cost, quality alternative that does about the same thing..." stra
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You can tell them that you know many of them couldn't afford your competition’s version so now they won't be left out in the cold and can enjoy the same benefits and more.
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The "Heard It All Before" Tactics
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The "we have all heard it before (a common saying)..." strategy tells your prospects a statement that will help support your product.
You should use one that is widely known in the world or in your targeted niche. It can be powerful because it's already branded in your prospect’s mind and they likely already believe it.
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The "First Things First" Tactics
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The "the very first thing you must do before you (your product's benefit)..." strategy tells your prospects the first step they should take before they try to improve their life.
It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.
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The "Important" Tactics
The "this might be the most important letter you'll ever read..." strategy tells your prospects that if they don't read your sales letter, it could negatively affect their life.
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Many people won't want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.
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The "Left Behind" tactics
The "tons of people are jumping on the bandwagon, are you being left behind?..." strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product.
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You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.
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The "It's Possible Now" Tactics
The "we live in a time where it’s possible to (your product's benefit)..." tactic tells your prospects it's the perfect time to gain their desired benefit because of the resource
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Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.
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The "By Yourself" Tactics
The "why would you try to do it yourself when you can get (your product)..." strategy tells your prospects to question why they would try to gain their desired benefit by themselve
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You just need to convince them how much harder it would be without your product’s help.
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The "Lying Down" Tactics
The "when you're lying in bed tonight and staring at the ceiling imagine..." strategy tells your prospects to imagine the benefits of your product. :-)
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Most people won't purchase the first time they see your ad so this helps persuade them to buy later when they're not viewing your ad.
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The "Personal Partner" Tactics
The "as a bonus, become one of my personal JV partners..." strategy tells your prospects that if they purchase your product, they can also promote your product.
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You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.
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The "They All Did" Tactic
The "one person (your product's benefit), another person (your product's benefit), this person (your product's benefit)..." strategy gives your prospects specific examples of people that have benefited from your product.
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You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.
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The "Lock It In" Tactic
The "lock in your one time price now and avoid any monthly fee..." strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to
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If they are remotely interested in your product, they'll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.
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The "Plug It" Tactics
The "it can be customized and you can plug it into..." strategy tells your prospect that they can adjust your product for their own specific needs and benefits.
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You are also saying that they can easily fit or blend your product into their targeted situation.
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The "No Install" Tactics
The "there's no software to install..." tactic tells your prospects that your product won't require any software to use it.
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Many people, even today, are software - or computer-phobic and don't want to go through the hassle to gain their desired benefits with products that take complicated software to run.
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The "Bombarded" Tactics
The "it's hard to decide sometimes with so many businesses pulling you in d
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You just need to tell them you won't rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.
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The "Confident Sell Out" Tactics
The "this product will definitely sell out..." strategy tells your prospects that you are confident that your product won't last long.
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Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.
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The "Hidden Value" Tactics
The "you get an extra $__ in bonuses..." strategy tells your prospects that the total value of your bonus products is a mystery.
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They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it will be revealed after they order.
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