The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter.
You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.
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The "No Scare" Strategy
The "Guess" Strategy
The "guess what kind of product I will be releasing on (date), here is a clue..." strategy tells your prospects to feel very curious about what kind of product you will be launching.
It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.
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The "Whichever Comes First" Strategy
The "it ends on (date) or until (no.) copies have been sold, whichever comes first..." strategy ...
tells your prospects that it's up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.
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The "Only Live Once" Strategy
The "you only live once..." strategy tells your prospects that life is too short to waste and they shouldn't hesitate to gain their desired benefits.
They will want to spend their money where it will pay off, so you'll just need to prove that your product is the right investment.
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