The "Not Created Equal" Strategy

The "not every (your type of product) is created equal..." strategy tells your prospects not to assume that your or your competition's products offer the same features and benefits.

Image via Wikipedia

You need to tell them the beneficial differences that will persuade them to purchase your product.



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The "Health Warning" Strategy

The "major health warning : (your product's name) is very addictive..." strategy tells your prospects to take notice because most people value their health.

Image by Boris Veldhuijzen van Zanten via Flickr

Once you have their attention, you can tell them the benefits of your prospect and why it's so addictive.



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The "Jumping Around" Strategy

The "like me back then, you’re probably jumping from one product to another and not benefiting..." strategy tells your prospects that you had the same experience as they do now.

Image by zsoltika via Flickr

You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition's doesn't.



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The "Twisted Their Arm" Strategy

The "(business/person's name) never lets anyone promote this..." strategy tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it.

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You can tell your prospects that you convinced the product owner or twisted the product owner's arm to offer it to them.



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