The "Tell Me A Story" Tactics

The "can I have your success story?..." strategy tells your prospects and/or current

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customers that you need testimonials or letters about the success they had with your product or advice you gave them.




You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.



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The "Thanks For Support" Tactics

The "thanks for your support and agreement..." tactic tells your prospects that to

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ns of your customers stand up for how you do business.




Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it's a misunderstanding. You can tell your list about these situations and explain your point and most of the time, if it's valid, they will e-mail you to show their support for you.



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The "Are You Prepared?" Tactics

The "are you prepared for what's coming on (date)..." strategy tells your prospe

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cts that you will be releasing a new product on that date.



A pre-launch notice gets your prospects buttered up to purchase your new product. You don't want to give them too many details so that you leave something for the imagination.



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The "New And Cheap" Tactics

The "brand new and only $(no.)..." strategy tells your prospects that you are se

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lling a new product for a very, very, cheap price.




You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want to save them money.



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