Secret Marketing Tactics

The "Fire Dates" Strategy

2010-02-28T22:13:00.000-08:00

The "June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)..." strategy ..

... tells your prospects that you are selling your product in a fire sale format.

They'll see the price will be going up every few days and it will create an urgency for them to buy now.

The "Early Commission" Strategy

2010-02-27T22:15:00.000-08:00

The "June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)..." strategy ..

.. tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it.

They will want to become a customer early so they can promote it at the lowest possible price so the market doesn't get saturated right away.

The "Be Truthful" Strategy

2010-02-26T22:10:00.000-08:00

The "NOTICE: you must be truthful when filling out this form or you will be asked to leave my program..." strategy ..

... tells your prospects they must be honest when filling out your consulting or mentoring program application.

They will realize you are serious about helping people that truly want to be helped.

The "They Are Mad" Strategy

2010-02-25T22:09:00.000-08:00

The "I know my competition will be mad about this..." strategy ..

.. tells your prospects that your competition will likely have a fit about your new offer.

It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.

The "Starter" Strategy

2010-02-24T22:07:00.000-08:00

The "this isn't for beginners, however we do have a starter plan that's available for an extra fee..." strategy ..

.. tells your prospects the bad news then the good news.

Their spirits may be down at first and then you'll raise them back up again. They will like the fact that you are being honest with them up front.

The "First Reaction" Strategy

2010-02-23T22:05:00.000-08:00

The "as a (type of person/professional), your first reaction will probably be (negative thought)..." strategy ...

.. tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before.

You can tell them it's okay and you understand but your product is different.

The "Small Catch" Strategy

2010-02-22T22:04:00.000-08:00

The "hurry, there is a small catch though..." strategy ..

.. tells your prospects that they better order soon because you only have so many copies available.

You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.

The "Affiliate Bribe" Strategy

2010-02-21T22:00:00.000-08:00

The "join my affiliate program and get a (no.) discount..." strategy ..

.. tells your prospects that if they sign-up to your free affiliate program you will sell them your product for cheaper than the normal retail price.

Even if they don't become an active affiliate right away you'll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.

The "JV And Discount" Strategy

2010-02-20T21:59:00.000-08:00

The "become my JV partner and get a (no.)% discount..." strategy ..

... tells your prospects that if they join your affiliate program, you'll give them a discount on the product they promote.

You could have special order page set up for just them or have them fill in a coupon code on their page.

The "My Conditions" Strategy

2010-02-19T21:58:00.000-08:00

The "here are the terms and conditions of the (type of rights) resell rights..." strategy ..

.. tells your prospects that you will regulate the resell, master or private label rights so the product doesn’t get saturated or devalued!

Some of the rules could be : you can't give it away, can't sell it on online auctions, it can't be bundled, can't be put into a membership site, etc.

The "Rules" Strategy

2010-02-18T21:56:00.000-08:00

The "here are the rules for my affiliate program..." strategy ..

.. tells your prospects that you actively protecting your product, affiliate program and your affiliates.

People like to promote things that are regulated. Some of your rules could be : don't spam, don't make misleading claims, don’t promote on adult sites, etc.

The "First To Reply" Strategy

2010-02-17T21:53:00.000-08:00

The "if you're one of the first (no.) to reply to this e-mail with (whatever) in the subject line, I'll give you a free trial of (your product's name)..." strategy ...

.. tells your prospects that you will reward them with a free trial, which sounds more personal.

You could waive the first month’s payment if it's a membership site or wait thirty days to bill them for the one time fee product.

The "Illegal Copying" Strategy

2010-02-16T21:52:00.000-08:00

The "I caught someone selling illegal copies of my product cheaply..." strategy ..

.. tells your prospects that someone stole and profited from your product.

You could tell them since they devalued your product by selling it for such a low price that you’re going to start selling it at the same price. Of course, don't use this strategy unless it's true.

The "They Said Yes" Strategy

2010-02-15T21:50:00.000-08:00

The "(no.) out (no.) marketers have already said yes to my JV offer..." strategy..

.. tells your prospects that a lot of marketers liked your preview product and are excited about your next product launch.

Most marketers know that products sell better when there is a pre-launch and when a big buzz surrounds the launch.

The "All In The Name" Strategy

2010-02-14T21:39:00.000-08:00

The "my new product is named (your product's name) but that's all I can tell you right now..." strategy ..

.. tells your prospects they won't know what your product is all about until you launch it, so they should register for your free teleconference. You could also give them a mouthwatering hint about it.

The "Have A Drink" Strategy

2010-02-13T21:40:00.000-08:00

The "go get your soda pop or cup of coffee and them come back and read this..." strategy ..

.. tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say.

The more focused they are on what you have to say, the more persuaded they will be to purchase your product!

The "Register Or Refund" Strategy

2010-02-12T21:37:00.000-08:00

The "I'll refund your registration fee if you are not accepted..." strategy ..

.. tells your prospects that they will have to submit an application and pay a small fee first in order to purchase your product.

It'll make your product look guarded and valuable. You can tell them you are doing this to separate the pretenders from the serious people.

The "Long Run" Strategy

2010-02-11T21:36:00.000-08:00

The "forget about paying an ongoing monthly fee to (your product's benefit)..."

strategy tells your prospects that unlike your competition, you offer the same benefits for a one time fee.

You can remind them that paying a monthly fee will be more costly in the long run!

The "Kid" Strategy

2010-02-10T21:28:00.000-08:00

The "imagine (a positive effect/action) your children..." strategy tells your prospects to think how your product will benefit their children.

Most parents will go great lengths to improve the relationship with their kids or to improve their lives.

The "Just Remove It" Strategy

2010-02-09T21:27:00.000-08:00

The "instead of always (negative effect/action), you should eliminate it from your life..." strategy...

.. tells your prospects they should get rid of their nagging problems by using your product. Maybe they are already getting their desired benefit with another product but it could have a negative side effect that your product doesn't have.

The "Heard The Gossip?" Strategy

2010-02-08T21:24:00.000-08:00

The "have you heard the gossip about..." strategy tells your prospects that if they haven't already heard the rumors...

Image by KillerPM via Flickr

.. you’ll tell them the details on your web site.

It will grab their attention because people love to hear gossip. Why do you think all those tabloids are so popular? Just make sure the gossip somehow persuades them to purchase your product.

The "Invest In Yourself" Strategy

2010-02-07T21:23:00.000-08:00

The "you can finally improve your life by just investing ($) in yourself..." strategy tells your prospects that by buying your product, they are actually ...

... giving the money to themselves in the form of benefits.

You could even sweeten the deal by giving them a few bonuses that are worth more than they are paying for your product. It will show them that you are investing in them too.

The "Over The Shoulder" Strategy

2010-02-06T21:21:00.000-08:00

The "you'll get to look over my shoulder and see how (your product's benefit)..." strategy ...

.. tells your prospects they will get to see you live in person or on video. They will like the fact they won't just be told how to gain their benefit but be showed the ins and outs of how to do it.

The "Turn The Tables" Strategy

2010-02-05T21:18:00.000-08:00

The "have you been a victim of (something bad your competition did)? Discover how to turn the tables on them..." strategy tells your prospects ..

.. that if they had a bad experience with your competition, they can easily get back at them.

You can tell them they can repay the competition by purchasing your product and giving a testimonial that tells everyone their bad experience with them.

The "Relaunch" Strategy

2010-02-04T21:17:00.000-08:00

The "after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little..." strategy tells ...

.. your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price.

They will have another chance to purchase it again before the price goes back to normal.

The "Fall For It" Strategy

2010-02-03T21:15:00.000-08:00

The "(no.) of 10 people fall for (a negative experience)..." strategy tells your prospects that most people will end up purchasing your competition’s product because they are mislead about a certain benefit of it.

You can tell them that your product actually delivers that benefit or their money back.

The "Try It" Strategy

2010-02-02T21:07:00.000-08:00

The "you don't even have to buy my product now, just try it for $1 down and I'll bill you in thirty days for the rest..." strategy tells your prospects ...

... they can get the benefits of your product without investing a lot of money up front.

You can even tell them if they don't like your product, you'll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I'm sure they won't return it!

The "Under A Rock?" Strategy

2010-02-01T21:06:00.000-08:00

The "unless you've been under a rock for the last (no.) (days/months)..."

.. strategy tells your prospects that the buzz they have been hearing about your product or your niche market is true.

People may hear the buzz about something but won't take action until they are persuaded with beneficial, convincing evidence.

The "Broke And Homeless" Strategy

2010-01-31T21:05:00.000-08:00

The "I went broke and nearly lost my wife and kids..." strategy tells your prospects that you invested in too many products that never worked to ..

.. gain your desired benefit and it created financial problems for you and your family. You can tell them everything changed when you discovered the product you are selling now. If they are in a similar situation, they will relate and likely purchase your product.

The "It's Your Turn" Strategy

2010-01-30T21:00:00.000-08:00

The "I turned my life around, now it's your turn to get focused..." strategy ...

...tells your prospects to get motivated and transform their lives with the help of your product.

Tell them they need to remove the constant distractions and negative people in their life that have been holding them back from reaching their goals.

The "Read Before Resell" Strategy

2010-01-29T20:55:00.000-08:00

The "you can't order the resell rights till (date/time) but you can download the products here..." strategy tells your prospects that they can have the products in their hands before they buy the rights to them.

It could work for resell rights, master resell rights, branding rights, private label rights, etc.

The "It's Being Sold" Strategy

2010-01-28T20:58:00.000-08:00

The "this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you'll get as a bonus..." strategy tells your prospects ..

.. that if they purchase your product, they will get a bonus product that is currently selling every day.

It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.

The "It's Your Fault" Strategy

2010-01-27T20:54:00.000-08:00

The "you have a choice, do nothing and (a negative effect) or buy (your product's name) and (beneficial effect)..." strategy tells your prospects ..

.. that it will be their own fault if they don't gain their desired benefit.

Since most people don't want to blame their problems on themselves, they will be tempted to order your product.

The "Hidden Link" Strategy

2010-01-26T20:52:00.000-08:00

The "if you don't want to pay ($) for (your product's name), just click on..."

...strategy tells your prospects that you are actually selling your product but they can get it for free if they click on a hidden access link in your sales page.

It increases the perceived value of your freebie and you can always sell them something else on the next page!

The "Unbelievable Story" Strategy

2010-01-25T20:50:00.000-08:00

The "do you ever hear unbelievable stories of people (your product's benefit)? Well, they are true..." strategy tells your prospects that those success stories aren't just old wives’ tales.

You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.

The "Sell One" Strategy

2010-01-24T20:48:00.000-08:00

The "make a least one affiliate sale this month and you'll get..." strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded.

You could give them a bonus product, a discount, consulting, etc.

Don't Buy List Marketing Formula...

The "Beta Version" Strategy

2010-01-23T20:43:00.000-08:00

The "if you order the beta version now, you will get a (no.)% discount..."

Don't Buy List Marketing Formula...

..strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper.

You could always tell them they will get the final version of your product when it's complete.

The "Heard It Before?" Strategy

2010-01-22T20:41:00.000-08:00

The "think you've heard it all before? Please STOP and think again..." strategy tells your prospects that your product is unlike anything they have even heard of before.

They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what's so different about your product.

The "One Word Translation" Strategy

2010-01-21T20:35:00.000-08:00

The "this translates into one word : (a benefit word)..." strategy tells your prospects that you are simplizing your offer to one persuasive word.

You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine's Day box of chocolates you could say "This translates to one word: LOVE!" (hint! Hint!..Use this to sell products for Valentines' day)!

The "Bad Review" Strategy

2010-01-20T20:34:00.000-08:00

The "read my negative review of (product's name)..." strategy tells your prospects that you didn't enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don't see them a whole lot and it creates controversy.

You should tell them the minor things that you didn't like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.

The "Make Them Smile" Strategy

2010-01-19T20:33:00.000-08:00

The "make your (a family member/friend) smile..." strategy tells your prospects that your product will give their loved ones a positive physical reaction.

It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.

The "Buy Vs Create" Strategy

2010-01-18T20:32:00.000-08:00

The "you are getting a (no.) discount compared to what I paid to create this product..." strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits.

You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.

The "Business Meeting" Strategy

2010-01-17T20:27:00.000-08:00

The "when I first told my business partner about my product idea (she/he) fell out of their chair..." strategy tells your prospects that your product is so ...

..good that your partner knew it would be a profitable investment.

Most people know the most profitable products are the ones that deliver the best results.

The "Ahhhh" Strategy

2010-01-16T20:26:00.000-08:00

The "you are about to have one of those "ahhhh" moments..." strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit.

To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.

The "Broke And Depressed?" Strategy

2010-01-15T20:24:00.000-08:00

The "spent (hundreds/thousands) on (your type of product) and haven't (your product's benefit) yet?..." strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it.

You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.

The "Early Advantage" Strategy

2010-01-14T20:23:00.000-08:00

The "get it early before everyone else finds out about it..." strategy tells your prospects that once the buzz start about your product..

It could sell out or their competition will get their hands on it too.

Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.

The "Panel Of Experts" Strategy

2010-01-13T20:22:00.000-08:00

The "here are the (no.) expert contributors that have helped me create this product..." strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it.

Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.

The "Roadblocks" Strategy

2010-01-12T20:21:00.000-08:00

The "we've eliminated all of the obstacles for you..." strategy tells your prospects that they won't have any roadblocks in the way to reach their intended goals.

You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.

The "They Threaten Me" Strategy

2010-01-11T20:19:00.000-08:00

The "I've received actual threats from a fellow marketer..." strategy tells your prospects that somebody they might know of could be threatening you.

You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc.

If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product! :-)

The "Funny" Strategy

2010-01-10T20:18:00.000-08:00

The "this e-mail was so funny I was turning blue from laughing so hard..." strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber.

It could be someone complaining about your prices, sales offer, your content, etc.

You could tell your prospects that you won't reveal the author's name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.

The "No Scare" Strategy

2010-01-09T19:49:00.000-08:00

The "I'm not going to scare you into purchasing my product..." strategy tells your prospects that you won't be using any 'fear tactics' in your sales letter.

You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.

The "Guess" Strategy

2010-01-03T07:38:00.000-08:00

The "guess what kind of product I will be releasing on (date), here is a clue..." strategy tells your prospects to feel very curious about what kind of product you will be launching.

It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.

The "Whichever Comes First" Strategy

2010-01-02T07:36:00.000-08:00

The "it ends on (date) or until (no.) copies have been sold, whichever comes first..." strategy ...

tells your prospects that it's up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.

The "Only Live Once" Strategy

2010-01-01T07:34:00.000-08:00

The "you only live once..." strategy tells your prospects that life is too short to waste and they shouldn't hesitate to gain their desired benefits.

Image by Mukumbura via Flickr

They will want to spend their money where it will pay off, so you'll just need to prove that your product is the right investment.

The "Later On" Strategy

2009-12-31T07:32:00.000-08:00

The "new bonuses will be added on (dates and times)..." strategy tells your prospects that you will being adding even more bonuses to your product on specific future dates.

It will either persuade people to buy now or make them keep coming back to check out the new bonuses till it finally persuades them to buy. You could add more curiosity by giving them juicy hints or clues about your upcoming bonuses. It will just keep getting more and more tempting for them to buy.

The "Huge Favor" Strategy

2009-12-30T07:30:00.000-08:00

The "I need a huge favor..." strategy tells your prospects that you have a special request that they could help you with.

Most people are open to doing small favors for people, especially if they already like or respect you. You could ask them favors that could actually make you money, like visit your web site to see how you could improve it or review you free viral e-book and see if it reads well, etc.

The "We'll Pay You" Strategy

2009-12-29T07:10:00.000-08:00

The "we'll pay you ($) if you don't (your product's benefit)..." strategy tells your prospects that you'll pay them money if they don't gain their desired benefit with your product.

You can tell them you are taking all the risk since you are giving them money rather than their investment back, and they can even keep the product.

You can even tell them even if the product is damaged they will still get your guarantee. To protect yourself, tell them they first need to prove they used your product to the fullest before they get the guarantee.

The "Going To Lose" Strategy

2009-12-28T07:08:00.000-08:00

The "you are about to lose ($)..." strategy tells your prospects that you are about to raise the price of your product.

Image by elycefeliz via Flickr

If they were interested in buying it later on and they wait, they will actually lose money. You could also tell them exactly how many (hours/days) they have until you raise the price.

The "Sell And Profit All" Strategy

2009-12-27T07:06:00.000-08:00

The "the highest earning affiliate from the month of (the month) will receive 100% of their sales, instead of the normal (no.%) commission..."

Image via Wikipedia

strategy tells your prospects that if they win your affiliate contest, they can keep all the profits.

You could even offer higher than normal commission levels to people who come in second and third place.

The "Negotiation" Strategy

2009-12-26T07:04:00.000-08:00

The "after hours of negotiating I finally talked (business person's name) into giving you a special deal.." strategy tells your prospects you gave up a lot of your personal time to get them a discount.

Image by Leo Reynolds via Flickr

They will appreciate that and likely respond to the time you gave up to save them some money.

Merry Christmas To You..

2009-12-24T07:00:00.000-08:00

Here's wishing all my readers and visitors .. Merry Christmas ! :-)

Christmas Comments - Myspace Comments

Click Below for the Gift :

The "Meet In Person" Strategy

2009-12-23T06:54:00.000-08:00

The "let's meet in person..." strategy tells your prospects that you want to talk to them live, in person.

If that is the subject of your e-mail, they will be interested in why because the Internet is usually so impersonal in nature and they wouldn’t get that many offers. You could invite them to a seminar, a mastermind group, a workshop, even for dinner, etc.

The "Spill The Beans" Strategy

2009-12-22T06:50:00.000-08:00

The "I didn't want to reveal that much but (the interviewer's name) squeezed all my secrets out of me..." strategy tells your prospects that they should read or listen to the interview you did because you accidentally released closely guarded information.

Of course, you could try to sell them your product at the end of the interview.

The "Future Release Bonus" Strategy

2009-12-21T06:47:00.000-08:00

The "purchase through my affiliate link and I'll give you my (your product's name) which will cost ($) when it's released on (date)..." strategy tells your prospects they will get a future product that will cost more (if true) than what they will be paying for your affiliate product.

It's a real bargain, they are getting more for spending less.

The "Through The Wringer" Strategy

2009-12-20T06:41:00.000-08:00

The "the (no.) (months/years) of testing, experimenting, tweaking and collecting case studies are finally done..." strategy tells your prospects that your product has been put through the wringer and is finally ready for release.

Image by The Library of Congress via Flickr

You could tell them you hired a whole research team (if true) to develop the product and even tell them how much it cost you.

The "Last Time" Strategy

2009-12-19T06:38:00.000-08:00

The "don't blink, over (no.) thousand people visit our web site - the last time we offered something like this..." strategy tells your prospects that they won't have time to pause and think about purchasing your product as it may sell out fast.

Image by merlinprincesse via Flickr

You could even tell them that you expect the number of visitors to be higher this time because you asked a few JV partners to help promote it.

The "Buy Or Read" Strategy

2009-12-18T06:33:00.000-08:00

The "it will cost you ($) or keep reading to find out how to get it for free..." strategy tells your prospects they can pay for their desired benefit or, better yet, get it for no cost.

You could have them refer some friends to your web site, give a testimonial or success story, join your affiliate program, etc. You could still make money by selling them something different with a one time offer.

The "Having Hard Times?" Strategy

2009-12-17T06:30:00.000-08:00

The "I've had tons of e-mails from people asking me if they could make payments..." strategy tells your prospects that if they weren’t able to afford your product before...

Now they can because you are offering a payment plan. This would help you get orders from people that are in between pay periods, have just lost their job, are in debt, on a tight budget, etc.

The "Living Proof" Strategy

2009-12-16T06:26:00.000-08:00

The "he/she is living proof that anyone in the world can..." strategy tells your prospects they too can improve their life even if they have some type of disadvantage.

Image by D.C.Atty via Flickr

It could be a number of disadvantages like if they are poor, if they have a handicap, if they are temporarily homeless, if they are in bad health, etc.

The "High Failure Rate" Strategy

2009-12-15T06:14:00.000-08:00

The "(no.%) of (your target audience) fail, Why is that figure so high?..." strategy tells your prospects they will likely fail at reaching their goals.

Image by c.a.muller via Flickr

You can tell them people fail because they are missing an important component that they didn't know about, which would be your product.

You could use a list of testimonials in which people state that they didn't have any success until they purchased your product.

The "Mirror It" Strategy

2009-12-14T06:10:00.000-08:00

The "check this out, it's (a famous product), well almost..." strategy tells your prospects that your product is similar to another successful product.

You should just make sure that your target audience knows about the product and they like it.

The "Read The Proof" Strategy

2009-12-13T06:07:00.000-08:00

The "make sure you read the testimonial from (the person's name)..." strategy tells and reminds your prospects to read your most persuasive testimonial.

Image by Piedad Bartolomé via Flickr

It could be from a reputable expert, have an audio or video message, a way to contact them personally, etc.

The "Web Site XXX" Strategy

2009-12-12T06:01:00.000-08:00

The "you'll learn about http:///www.XXXXXX.com that will (a strong benefit)..." strategy tells your prospects that you know about a secret or little known web site that will help them gain their desired benefit.

It could be part of your main product or a bonus product.

The "Product Retirement" Strategy

2009-12-11T05:57:00.000-08:00

The "I'll be retiring this product when I hit an undisclosed number of sales..." strategy tells your prospects that they better order now because they don't know how close you are to your target number.

Image by Getty Images via Daylife

You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.

The "Fix Or Fear It" Strategy

2009-12-10T05:53:00.000-08:00

The "it's an essential tool and without it, you may as well (negative effect)..." strategy tells your prospects that your product is a tool that will help them fix their problem.

Plus, fear of a negative situation is a very strong motivation.

The "Eye It Yourself" Strategy

2009-12-09T05:48:00.000-08:00

The "for your eyes only..." strategy tells your prospects that your message or offer is just for their private viewing.

Image by Denube via Flickr

Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.

The "Not Created Equal" Strategy

2009-12-08T05:46:00.000-08:00

The "not every (your type of product) is created equal..." strategy tells your prospects not to assume that your or your competition's products offer the same features and benefits.

Image via Wikipedia

You need to tell them the beneficial differences that will persuade them to purchase your product.

The "Health Warning" Strategy

2009-12-07T05:37:00.000-08:00

The "major health warning : (your product's name) is very addictive..." strategy tells your prospects to take notice because most people value their health.

Image by Boris Veldhuijzen van Zanten via Flickr

Once you have their attention, you can tell them the benefits of your prospect and why it's so addictive.

The "Jumping Around" Strategy

2009-12-06T05:35:00.000-08:00

The "like me back then, you’re probably jumping from one product to another and not benefiting..." strategy tells your prospects that you had the same experience as they do now.

Image by zsoltika via Flickr

You can tell them you changed all that after you decided to create your own solution, which would be the product you’re selling. You just need to tell them why yours works and the competition's doesn't.

The "Twisted Their Arm" Strategy

2009-12-05T05:32:00.000-08:00

The "(business/person's name) never lets anyone promote this..." strategy tells your prospects that your affiliate product or offer is exclusive and they are the only ones viewing it.

Image by visiophone via Flickr

You can tell your prospects that you convinced the product owner or twisted the product owner's arm to offer it to them.

The "Full Profits" Strategy

2009-12-04T05:27:00.000-08:00

The "I am giving away 100% commissions if you want to promote this..." strategy tells your prospects that if they order your product, they will need to make just one sale in order to make their money back.

Unlike normal resell rights, you can have it set up as an affiliate program that gives them 100% commissions. It will be less work for your customers and all they will need is an affiliate link.

The "Truth" Strategy

2009-12-03T05:23:00.000-08:00

The "the truth is, if you aren't (your product's benefit), then you're (negative effect)..." strategy tells your prospects if they don't own your product then they will continue to have specific problems.

If you are a recognized authority or reputable business, they will automatically assume what you're saying is the truth.

The "Admit It" Strategy

2009-12-02T04:50:00.000-08:00

The "I'll tell you what most (type of experts/your competition) don't want to admit..." strategy tells your prospects that your competition is hiding something from them.

Image by landau'' via Flickr

Whatever you find and decide to expose should persuade them to purchase your product.

The "Change Your Mind" Strategy

2009-12-01T05:14:00.000-08:00

The "I wasn't going to tell you this but...." strategy tells your prospects that you weren’t going to reveal a specific piece of information but had second thoughts.

Image via Wikipedia

If the information is beneficial to them, they will feel grateful that you changed your mind and possibly buy your product in return.

FREE Lifetime Membership (worth $297 value)

2009-11-30T05:18:00.000-08:00

Discover The FREE Membership That Gives You Hundreds Of Dollars Worth Of New In-Demand Digital Products With Resale Rights AND Lets You Download Hot New Products Every Single Week! Best Of All, You Keep 100% Of The Money!

You can upgrade to GOLD membership for a 7-day trial at $1 and get access to the latest products in the IM world.

The "Code Cracker" Strategy

2009-11-29T04:35:00.000-08:00

The "I've finally cracked the code..." strategy tells your prospects that your obsession or dedication to solving their problem has finally paid off.

Image by nickwheeleroz (on holiday) via Flickr

You could also tell them how much time, money, research, etc., has been invested in your product.

The "Years Into Minutes" Tactics

2009-11-21T12:19:00.000-08:00

The "what took us (no.) (months/years) to develop you can have in minutes..." strategy tells your prospects that it would take them months or years if they tried to gain their desired benefit by themselves.

Most people want to save time and would opt for the ‘few minutes’ idea.

The "Won't Believe It" Tactics

2009-11-20T12:17:00.000-08:00

The "I didn't believe it, and I know you won't either..." tactic tells your prospects that you know they won't believe your product’s claims because when you first saw the produc

Image by CarbonNYC via Flickr

t's ad, you didn't either.

This will eliminate them not believing your product claims because you already brought it up and they may want to prove you wrong.

The "O.T.O. Buzz" Tactics

2009-11-19T12:15:00.000-08:00

The "check out the testimonials of our O.T.O. (one time offer)..." tactic tells your prospects on your first web page they will see a O.T.O. (one time offer) on your second p

Image via Wikipedia

age.

By showing them testimonials before they see your ad, they will want to see what all the fuss is about.

The "If You're Like Me" Tactics

2009-11-18T12:14:00.000-08:00

The "if you’re like me, I'm too lazy, busy and tired to (your product's ben

Image by elycefeliz via Flickr

efit)..." tactic tells your prospects that you feel the same way they do when it comes to improving their life.

You can explain to them how your product will gain their desired benefit with little or no effort from them.

The "Call Me" Tactics

2009-11-17T12:11:00.000-08:00

The "can you call me tomorrow?..." tactic tells your prospects that your message could be personal and they will read or listen to it quicker.

Image via Wikipedia

You could just be referring to your free teleconference you'll be holding. You can just invite them and give them a persuasive reason to register for the call.

The "I'm Surprised!" Tactics

2009-11-16T12:08:00.000-08:00

The "I'm surprised but there are a few copies left..." tactic tells your prospects that you are shocked that your limited product sale didn't sell out.

Image via Wikipedia

You can even tell them that you’re only hours or days into the sale and you figured that by now it would be gone. People that thought they may have lost out on purchasing a copy will likely rush over and finally decide to buy.

The "Official Launch" Tactics

2009-11-15T12:06:00.000-08:00

The "(no.) hours/days/weeks till the official launch..." tactic tells your prospects to

Image by LevelTen Interactive via Flickr

prepare to purchase your product when it launches.

They will have time to clear their schedule, save money, promote it to their own prospects (if you have an affiliate program) and reminds them that you will e-mail them on a certain date and time.

The "Make It Longer" Tactics

2009-11-14T12:04:00.000-08:00

The "get more for your money and upgrade your membership length..." tactic

Image by antonkawasaki via Flickr

tells your prospects that if they purchase a longer subscription to your membership site now it will be cheaper in the long run.

For example, you could say your monthly fee is $10 and your yearly fee is $100, so they would save $20. You could even tell them if they decide to upgrade to a 1 year membership later on it will be $10 more which is $110. It will create a sense of urgency to upgrade to a yearly subscription now.

The "Misprint" Tactics

2009-11-13T12:02:00.000-08:00

The "that's not a misprint..." tactic tells your prospects that your statement or product

Image via Wikipedia

may sound unbelievable but it's not a typo.

Sometimes people think something is so unbelievable it must be a publishing mistake. Bringing this up will help remove those thoughts from their mind

The "Heard This Before?" Tactics

2009-11-12T12:00:00.000-08:00

The "you haven’t heard this before and will likely never hear it again..." s

Image by .chourmo. via Flickr

trategy tells your prospects that if they don't read your message now, they may never see it ever again.

People like new information and hate to miss out on stuff that could improve their life.

The "Keeping A Secret" Tactics

2009-11-11T11:57:00.000-08:00

The "I've been keeping something to myself for a long time..." tactic tells yo

Image by libraryman via Flickr

ur prospects that you have been keeping a secret to yourself.

You could tell them it's about an exciting product you’re getting ready to release and you can't keep it to yourself any more. People will want to see what would be worth so much that you couldn't tell them before about it.

The "My Stats Say" Tactics

2009-11-10T11:55:00.000-08:00

The "according to my stats, only (no.)% of the readers have seen this..." strategy tells your prospects it must be really good if you are telling them about it again and watchin

Image by jonfeinstein via Flickr

g your ad stats that closely.

You can tell them you don't want them to miss it because it can really improve their life. It sounds like you really want to help them.

The "Part 2" Tactics

2009-11-09T11:52:00.000-08:00

The "here is Part 2 of..." tactic tells your prospects they’ve either already read Part 1

Image by scottroberts via Flickr

of your message or missed Part 1 and need to see what it's all about.

This helps people that don't read your messages every time to get interested because it will be a mystery to them. You could have a copy of your Part 1 message underneath Part 2 for people that want to see what they missed.

The "Tell Me A Story" Tactics

2009-11-08T11:49:00.000-08:00

The "can I have your success story?..." strategy tells your prospects and/or current

Image via Wikipedia

customers that you need testimonials or letters about the success they had with your product or advice you gave them.

You can even tell them they can have their link underneath it to get free publicity. You could post the success stories on your web site or compile it into a free e-book.